Build Trust to Grow Your Therapy Practice

Would You Love More Clients Without Feeling Salesy?

You know the difference your work can make. You've trained, developed your skills and helped clients make meaningful changes. But when it comes to telling people about what you do, marketing can sometimes feel uncomfortable.

Perhaps you find it awkward asking for reviews. You're unsure what you can share about client successes. Or you simply don't know how to turn your experience into engaging website content, social media posts or newsletters.

What if you could promote your practice in a way that feels natural, authentic and entirely in keeping with your professional values?

Join Debs Penrice for an engaging, practical CPD that explores how therapists can use client feedback and success stories to build trust, increase visibility and attract new enquiries, without compromising confidentiality or professional ethics.

Drawing on 20 years of marketing experience alongside her work as a Solution Focused Hypnotherapist and writing coach, Debs will share a clear and repeatable approach to marketing that therapists can put into practice straight away.

What Will You Learn?

• How to recognise and draw upon positive client outcomes to communicate the value of your work.

• Asking for reviews and feedback confidently without making clients feel uncomfortable or pressured.

• Using client success stories ethically, with appropriate consent, confidentiality and professional boundaries.

• Writing engaging anonymised case studies using a simple three-part framework: the starting point, the change and the outcome.

• Turning one client story into multiple pieces of content for your website, newsletters and social media.

• Using storytelling techniques to help potential clients connect with your work.

• Understanding Google reviews and LinkedIn recommendations and how they can support your professional visibility.

• Creating visually appealing marketing content without needing to be a graphic designer.

• Using client stories naturally in enquiry conversations while respecting client confidentiality.

• Developing referral relationships with other professionals and local businesses.

• Using email marketing and landing pages to turn existing content into opportunities for new enquiries.

• Creating simple, repeatable marketing campaigns for quieter periods in your practice.

Turn One Story into Multiple Opportunities

One of the most useful aspects of this workshop is learning how to make more of the material you already have.

Rather than constantly trying to think of something new to post, Debs will show you how one carefully developed client success story can provide the starting point for up to ten different pieces of marketing content.

You'll explore how to adapt your message across different platforms while keeping your communication genuine, professional and relevant to the people you want to reach.

Marketing That Feels Right for Therapists

Promoting a therapy practice is different from promoting an ordinary business.

Confidentiality, consent, professional trust and realistic expectations matter enormously. Clients must never feel obliged to provide testimonials, and their personal experiences should always be treated with respect.

Throughout the workshop, Debs will explore how to share positive outcomes responsibly, avoid exaggerated claims and create marketing that reflects your therapeutic values.

The aim is to help you feel more comfortable and confident communicating the benefits of your work without becoming someone you're not.

Build Your Own 90-Day Marketing Plan

This CPD isn't just about gathering ideas.

You'll explore a practical approach to planning your marketing over the next three months, helping you stay visible and consistent without feeling overwhelmed.

Using straightforward tools and repeatable activities, you'll begin developing a clearer approach to attracting enquiries, building professional relationships and helping your practice grow.

Meet Your Trainer: Debs Penrice

Debs Penrice is the founder of Story Healing, a Solution Focused Hypnotherapist, writing coach and author with a professional background in marketing communications and copywriting.

Before retraining as a therapist, Debs developed extensive experience helping people and organisations communicate clearly and effectively.

She now combines her marketing expertise with her understanding of therapeutic practice, helping therapists and business owners find authentic ways to share their work without feeling salesy or compromising their ethics.

Debs is also the author of the Stories That Heal collaboration book. Its first volume, Untold and Retold: Unblocking the Hidden Stories Which Shape Our Lives, brings together case studies and personal stories from therapists, coaches and wellbeing practitioners.

Alongside her writing and training, Debs works therapeutically with clients experiencing insomnia, IBS, stress and chronic pain, offering online sessions and in-person therapy in Bristol.

Who Is This Workshop For?

This CPD is designed for qualified counsellors, hypnotherapists and other therapeutic practitioners who have been in practice for at least three months.

It is particularly suitable for those who would like to:

• Attract more enquiries without feeling uncomfortable about marketing.

• Become more confident asking for and using client feedback.

• Communicate their work in a professional and ethical way.

• Refresh an existing marketing approach.

• Develop greater consistency and visibility.

• Create a practical plan for growing their therapy practice.

Whether you're still building your client base or have been qualified for several years, this workshop offers useful tools to help you promote your services with greater confidence.

What's Included?

• Live, practical CPD training with Debs Penrice.

• Course presentation slides.

• Marketing worksheets, including the Marketing Ps and an adapted AIDA model for therapists.

• A five-step guide to building client case studies.

• Guidance on email marketing and landing pages.

• Useful resource lists.

• A practical framework for developing your own 90-day marketing plan.

Workshop Information

Proposed Date: Friday 4 December 2026

Time: 9.00am–12.30pm (UK time), including a 20-minute break.

Format: Live Online via Zoom, subject to confirmation.

Proposed Investment: £85 per person.

Maximum Participants: 16.

Delivered through New Horizon Training Academy, an APHP Accredited CPD Provider.

Discover how to turn the positive work you already do into authentic, ethical marketing that helps build trust, increase visibility and support the continued growth of your therapy practice.